Corporate brands go through very intentional design processes. They build trust with consumers through consistent images, communications, and behaviors that align with the values they embrace. They establish strict guidelines to control how their company and products are presented in order to control the perceptions of their consumers. 

Personal brands are built the same way. When you consistently exceed expectations, you build a brand reputation for reliability. Once you've established that reputation, you must defend it by upholding the value of reliability. If you fail to make good on a promise, it is your reputation or brand that suffers. 

This series delves into the four essential elements of brand building: self-knowledge, image, communication, and performance. Through these four areas, we will plot a path toward developing your brand in ways that are authentic to you, reflective of your values, and an asset as you work toward achieving your goals.

By the end of the course, you will understand:

• How your actions weaken or strengthen your brand, which factors of your brand are most influential, and what you can do to ensure you are setting the right tone for how others will perceive you. 
• How building a strong personal brand will ultimately enable you to send the right messages in difficult situations, command higher compensation, demonstrate your credibility, and achieve your goals.
• How self-reflection and self-knowledge are powerful tools for examining your goals, identifying your personal roadblocks, and confidently presenting yourself to the world in a way that makes you proud that it furthers your objectives.